The science is clear. We’ve only got 10 years to transform society to limit climate change to 1.5°C.
As an industry, advertising has at times been complicit, knowingly or unknowingly, in exacerbating our current climate and nature crises through promoting unsustainable consumption on behalf of our clients. Yet, the very skills that have been used to shape the values, attitudes and behaviours of consumerism can also be used to help shift society to more sustainable ways of living.
Our choices now as an industry can help make the difference to the future of life on earth.
AN OPEN LETTER TO THE ADVERTISING INDUSTRY
On 5th June 2019 we wrote an open letter to the advertising industry, urging it to use it's powerful influence to take action against Climate Change and inviting it to our Climate Crisis Summit where we will work together to generate ideas around how we go about creating change. This letter gained enormous support and was co-signed by over 50 leaders across the sector.